WHAT WE do
Juel Concepts collaborates with both musicians and brands using a hybrid business model that combines marketing, advertising and brand development with empathy to create highly effective, customized strategic solutions that help identify and reach their target audiences.
OFFERINGS
Creative Direction & Marketing
We promote global bands with the highest level of original musicianship and marketability; combined with committed resources for marketing (social, digital and offline/OOH), radio, publicity, A&R, video production, and partners for sync and licensing.
STRATEGY
We work with business to launch or refresh brand/strategies, create integrated marketing campaigns and develop meaningful partnerships to extend their reach.
DISCOVERY & PROMOTION
We help consumers discover something new that they’ll love. We know good music and great services — and it’s our goal to help everyone find their next favorite, can’t live without song, artist or brand.
“Independent does not mean alone.”
KRistin Juel | Founder
WHO WE ARE
We are passionate, proactive and transparent in our lives and work. Strong music advocates. Raised in Hollywood + Manhattan. Creative environment run by women.
About our founder
Kristin Juel is the founder of Juel Concepts, a music marketing & management firm for independent artists that encourages them to know their worth, value their craft and prepares them for a high-stakes and data-driven industry. Kristin founded Juel Concepts in 2013 following a storied career of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken, Hotwire.com, Herbalife, TiVo and Kaiser Permanente, for over two decades.
She has designed strategies for integrated advertising campaigns, curated music playlists for brands, designed concert series, blogged for HuffPost, and advised boards on the use of emerging music technologies. Through Juel Concepts, she and her team have been passionately building the careers of artists like Melbourne’s Hamish Anderson (“Top 10 Best New Artists of 2016” - Yahoo! Music), Atlanta’s Billboard charting Ruby Velle & The Soulphonics, LA's Grammy Nominated Songwriter Shelly Peiken & NYC’s LoFi Artist Justy, among many others.
Kristin applies her keen sense of what it takes to create meaningful experiences for all audiences to everything Juel Concepts does. The three tenets of her business approach are: passionate, proactive and transparent.
Most recently, Kristin has been a Senior Analyst with Water & Music (research intelligence network for the music industry) with focus on AI music, web 3 and music in the metaverse. Juel is also an advisor to several startups including Stvd.io (“Where creativity comes to live”) and the NVAK Collective (a web3 label & foundation). Kristin serves on the Recording Academy’s LA Chapter Professional Development committee, is a board member of the Hollywood Independent Music Awards and prioritizes mentorship for young entrepreneurial minds with both Grammy U and Live Nation’s Music Forward Foundation.
Kristin resides in Los Angeles, where she is an avid member of the live-music-rocks- any-night-of-the-week club.
Our current playlist
Love finding new music and rediscovering old classics? Check out our current favorite tracks, artists and vibes. We hope you discover something new you love!
Want to learn more?
Let’s talk
