About Us

Juel Concepts is a sustainable hybrid business model combining management with artist development and label services. The company was founded by Kristin Juel and promotes both global bands, all with the common element of the highest level of original musicianship and marketability combined with committed resources for marketing (social, digital, and offline/OOH), radio, publicity, A&R, video production as well as partners for sync and licensing.

An artist's brand is everything in today's market - and they need to consider all touch points when building a fan base. At Juel Concepts, we consider every new music channel - from innovative technologies and platforms to proven traditional ones - when developing strategies for artists such as  Hamish AndersonJessica Childress, and Ruby Velle & The Soulphonics.